Executive Team

John Thorburn

Chief Executive Officer

John Thorburn joined Entrada Travel Group as its Chief Executive in 2014, having previously led Ngai Tahu Tourism for a period of eight years. Across a diverse career history to date, John has held senior positions in a range of industries spanning transport and tourism, manufacturing, FMCG and telecommunications, with organisations including Lion Nathan, Carter Holt Harvey and British Telecom.

John has served as a Board Member for Tourism Industry Aotearoa, the New Zealand Conservation Authority and is currently a Director of Tourism New Zealand, a position he has held since 2012. John holds a Bachelor of Commerce degree from the University of Auckland and is a Chartered Accountant.

Nick Hurdle

Chief Financial Officer

Nick joined Entrada Travel Group in July 2010. Prior to this, he held the role of Group Financial Controller at Orion Health through six years of strong growth, and before this was Corporate Accounting Manager at the listed Owens Group for three years. Nick started his career with audit and assurance at Coopers & Lybrand and its successor firm PricewaterHouse Coopers (PwC), initially with three years in the Christchurch office and then on secondment to the Moscow office, an amazing and eye-opening experience, which involved working with clients in Moscow itself and Tashkent in Uzbekistan.

Following that Nick worked in London, initially with PwC, and then mixing some extended travel stints with an opportunity to get into the commercial world with contract financial accounting roles in the textile, retail and telecommunications industries. Nick holds a Bachelor of Commerce from the University of Canterbury, and has been a Member of the Chartered Accountants of Australia and New Zealand since 1998.

Genevieve Wardleworth

GM, People, Health & safety

Genevieve joined Entrada Travel Group in February 2018 as GM, People, Health & Safety. She holds qualifications in management and occupational psychology, and has 20 years’ experience working with a variety of private and government organisations across a number of industries, including transport, oil, gas, resources, utilities and mining.

Genevieve also leads the group’s global Human Resources team, where she leads the development of company culture, creating and leading large-scale employee engagement and development programs, and implementing reward and talent management strategies that support the achievement of business goals and objectives.

Sam Peate

GM, NZ Coachlines & Auckland Tourism

Sam joined Entrada Travel Group in 2007 as General Manager, Coaching and in 2016 was appointed General Manager – New Zealand Coachlines and Auckland Tourism, reflecting the growth in the business. Sam holds a position on the Advisory Board for the International Travel College of New Zealand and is involved in a number of tourism industry advocacy groups.

Sam’s entire career has been in tourism and transport, having started while still a schoolboy as a car detailer for a rental vehicle company. Prior to joining Entrada Travel Group, Sam was National Operations Manager, GreatSights at Tourism Holdings Limited. Sam holds a Bachelor of Commerce degree from Canterbury University, majoring in Marketing and Operations Management.

Sonjha Forbes

GM, Tropical North Queensland

Sonjha joined Divers Den in March 2002 in a Management Accountant role and was appointed to the position of General Manager in June 2010. When Divers Den was acquired by Entrada Travel Group in August 2018, Sonjha was appointed General Manager of the combined Tropical North Queensland Operations. Sonjha leads all the Operations based in Cairns and is responsible for ensuring that the strategic business and operating plans are delivered.

With many years of experience within the marine and scuba diving industry, she assisted in the project management during the building of the two newest  purpose built dive vessels in the fleet and was an avid recreational scuba diver.

Simon Payne

GM, Sales

Simon joined Entrada Travel Group in July 2017 as the General Manager of Sales. Prior to this, his career in the travel and tourism industry included 15 years in outbound travel (including a stint working in Vanuatu) and 15 years in inbound travel, which most notably included 10 years as Sales Manager for InterIslander.

Simon has a Bachelor of Arts majoring in French from the University of Auckland and a Diploma in Frontline Management.

Daniel Rode

GM, Digital & Brand

Daniel has been General Manager Digital & Brand at Entrada Travel Group since 2016, having joined in 2006 as Sales & Marketing Manager and becoming General Manager Online Sales & Marketing in 2010. During this period he has overseen the evolution of the group marketing and e-commerce presence, from its origins as a domestic transport provider to its position today as a global tourism group.

Daniel has led product launches and rebrands of numerous brands within the group including InterCity, GreatSights, Auckland Explorer Bus, Skip and most recently the evolution from InterCity Group to Entrada Travel Group. He is regularly involved with tourism advisory groups in New Zealand and Australia and has also been a board member of the New Zealand Backpacker Youth & Adventure Tourism Association. Prior to joining the tourism industry Daniel held several senior sales roles with Coca Cola Amatil NZ.

Pete Yates

Chief Technology Officer

Pete joined Entrada Travel Group as Chief Technology Officer (CTO) in August 2019. Prior to this, Pete held senior technology positions as either a CTO or CIO in the healthcare and software industries. Pete spent 7 years with Spark, where he became the senior IT leader for their Ventures group. Pete’s experience spans leading large IT and technology teams in both enterprise and start-up/SME environments in industries such as local and central government, telecommunications (WiFi, ISP), media (OTT) and IT outsourcing (Network and IT MSP).

Pete began his career in the UK working for a managed network provider, where he went from being hands on to leading an overseas operational region, before moving to New Zealand in 2004.

Pete is recognised as one of the top 50 CIOs in New Zealand and is also a regular contributor to a variety of on-line publications, such as CIO NZ, APAC CIOoutlook and insights.btoes.com..

Charles Parker

GM, Fullers GreatSights

Charles has been the general manager of Entrada Travel Group’s Bay of Islands tours and cruise business Fullers GreatSights since 2008. In that time, he has played a major role in several key projects including many regional sustainability and promotional initiatives.

Prior to joining Entrada Travel Group, Charles spent a year as Johnston’s Coachlines’ Operations Manager until 2001, then joined THL Rentals as Fleet Manager the following year. He also spent three years as General Manager at Tourist Transport Fiji. He holds a Bachelor of Arts from the University of Canterbury.