Regional Sales Managers
Mike Murphy
Head of Sales, New Zealand
Mike joined Entrada Travel Group in 2009 as Bay of Islands Sales Manager, and later as Bay of Islands Sales and Marketing Manager, he was involved in several key projects for the group’s Bay of Islands tours and cruise business, Fullers GreatSights. They include the Air New Zealand Summer of Safety campaign, which showcased Fullers GreatSights’ cruise activities, as well as the Bay of Islands Marketing Group – Fullers GreatSights is one of many member organisations that collectively promote tourism in the region.
In 2017 Mike was appointed Senior Sales Manager with responsibility for the international markets Australia and North America and domestic trade sales.
In 2024 Mike was appointed to the role of Head of Sales, with overall responsibility for international and domestic trade sales for all New Zealand products within Entrada Travel Group. Originally from San Diego, he came to New Zealand in 2005, taking up a role with Hilton Hotels. He was awarded Hilton Hotels’ Salesperson of the Year in 2007.
Shirley Dodt
Head of Sales, Tropical North Queensland
Shirley joined Entrada Travel Group in May 2025 and is responsible for servicing and expanding existing and prospective event and client groups, while supporting the team in delivering diving programs and catering to both global leisure and trade markets. She brings a wealth of experience across leisure and group sales, product development, MICE (Meetings, Incentives, Conferences and Exhibitions), event planning, and yield management.
Shirley’s career spans several key roles within the hospitality and tourism sectors. She has held positions in leisure sales with Rendezvous Hospitality Group, Sheraton Mirage Port Douglas, and Daydream Island Resort & Spa. Additionally, she served as Director of Sales and Marketing for Accor Hotels and the Crystalbrook Collection, where she played a pivotal role in launching new hotels and securing major corporate and event bookings.
Her tourism experience also includes senior roles in Southern QLD such as Head of Sales at Currumbin Wildlife Sanctuary and Director of Sales and Product Management at Southern Cross Tours, Aquaduck, and Paradise Jet Boating. With her extensive background in sales and events across tourism, attractions, and hotels, Shirley is excited to lead the TNQ sales team in the years ahead.
Judy Xue
Sales Manager, Asia
Judy joined the group as Asia Sales Manager in 2010, after 10 years with inbound tour operator ATS Pacific. In her current role she has developed business in key northern Asian markets such as Taiwan, China and Hong Kong, and been part of Tourism New Zealand in market events including Kiwi Link India and China FIT (Free Independent Travel) workshops.
Judy is fluent in Mandarin, Cantonese and English and is a mother of two. She holds travel, tourism and business qualifications from Auckland’s Unitec Institute of Technology, and has completed a Certificate of Leadership at the University of Auckland.
Seiji Akiyoshi
Japan Sales Executive
Seiji is an experienced, well known tourism sales professional in Australia and New Zealand. After working as a Dive Master and Diving Instructor for Divers Den in 2001 and graduating with a Bachelor of Law from a Japanese university, he began in a sales consultant role in 2003 with Japan’s biggest travel agent, JTB.
He went on to a working holiday in New Zealand in 2007 before taking up the Asia Marketing Manager position for Divers Den in 2008. When Divers Den became part of Entrada Travel Group in 2018, Seiji was appointed its Japan Sales Executive.
