Entrada Travel Group announces new Chief Executive Officer, Dan Alpe

Entrada Travel Group is pleased to announce the appointment of Dan Alpe as Chief Executive Officer. Dan brings more than 20 years of experience leading tourism and transport businesses across New Zealand and Australia. He co-founded JUCY and later established Travvia following the acquisition of Star RV, serving as Chief Executive Officer. He led the business through periods of both growth and industry disruption.

Known for his practical, hands-on leadership style, Dan combines strong commercial discipline with a clear focus on people, customer experience, and long-term value creation. He brings a deep understanding of what drives performance in transport and travel businesses, from day-to-day operations through to strategic execution.

Dan’s appointment marks an exciting next chapter for Entrada Travel Group as the Group continues to build on its strong foundations and progress its long-term strategic ambitions across its portfolio of travel brands.

Dan said, “I’m really looking forward to joining Entrada and working with the team. There is a strong foundation in place, and a real opportunity to build on that with clear focus, disciplined execution, and a continued commitment to delivering great customer experiences.”