Bus campaign gives viewers the warm fuzzies 

NZ’s largest passenger transport network, InterCity is capturing hearts with its latest brand campaign, launched this week. 

The 60-second television commercial tells the story of a special long–distance reunion between a girl and her beloved bear, while showcasing the customer experience offered by InterCity’s modern fleet of buses. 

“InterCity has been bringing Kiwis together over 30 years, travelling to 600 destinations around the country,” says Daniel Rode, Entrada Travel Group’s General Manager of Digital & Brand. 

“InterCity is part of the fabric of New Zealand, and visiting loved ones is filled with emotion. This new campaign brings to life the role we play in connecting people and places, and does it in a really touching and memorable way.”